RIGHT PRODUCT. RIGHT PLACE. RIGHT NOW.

$1,059,571 AUV*

We’re one of the fastest growing pizza brands in America, with over 1,000 pizza franchise locations open. National TV advertising is making us a household name. And we still have plenty of room for new franchisees and multi-unit investors.

Download our franchise information report

DOWNLOAD OUR FRANCHISE INFORMATION REPORT

RIGHT PRODUCT. RIGHT PLACE. RIGHT NOW.

$1,059,571 AUV*

We’re one of the fastest growing brands in America, with 1,000 pizza franchise locations open. National TV advertising is making us a household name. And we still have plenty of room for new franchisees to grow.

DOWNLOAD OUR FRANCHISE INFORMATION REPORT

RIGHT PRODUCT. RIGHT PLACE. RIGHT NOW.

$1,059,571 AUV*

DOWNLOAD OUR FRANCHISE INFORMATION REPORT

Marco's Pizza

is one of the fastest growing pizza franchises in America

Over the past decade, the number of the Marco’s Pizza franchises has more than quadrupled. There were 217 locations in 2010, and we opened our 1,000th store in 2020.

Marco’s has enjoyed sustained growth over the past decade. We opened 100 stores each in 2018 and 2019. In 2020, despite the COVID pandemic, we opened over 70 new stores and signed commitments for 131 more over the next couple of years.

We launched national TV advertising in 2019, which was an important milestone for our brand, enabling us to continue our upward momentum. That campaign not only drove sales but increased brand awareness and consideration for Marco’s Pizza — making it easier for new franchise locations to capture business and ramp up revenue.

Few brands have both the marketing muscle to build national brand awareness and prime available territories for growth. For ambitious entrepreneurs looking to build multiple units, now is the right time.

$1,059,571 AUV*

for the top 50% of franchised stores in 2020

Marco’s franchisees have enjoyed consistent same store sales growth.

*Based on the Average Unit Volume of the top 50% of our Franchised Stores for fiscal year 2020. Based on fiscal year 2020, 142 of 369 Franchised Stores in the category (38%) met or exceeded this average. This information appears in Item 19 of our 2021 FDD – please refer to our FDD for complete information on financial performance. Your results may differ. There is no assurance that you will do as well.

Don’t just take our word for it, though. Our franchisees can share their experiences and bottom line results with you. We help qualified candidates get in touch with any of our existing franchisees so you can have one-on-one conversations about the brand’s financial performance.

To review the most recent year’s results in greater detail, download our Free Franchise Report. You’ll be signed up for our email list (opt out whenever you wish), but we won’t call you until you’re ready to pursue the opportunity. If you’re ready to get started immediately, fill out our Candidate Application and one of the members of our sales team will reach out.

Two executives (a male and a female) stand next to a woman wearing a Marco's uniform, smiling.

Systems and Support

to help you grow quickly.

We opened our 1,000th store in 2020. That was an impressive milestone. It was also just a start. Marco’s has huge growth potential — now more than ever. We’ve invested in support, technology and marketing to help franchisees operate their units efficiently and manage multiple locations using our state of the art systems.

DEVELOPMENT AND OPERATIONS Support

In addition to our executive leadership team, Marco’s has over 150 team members dedicated to helping franchisees with:

Finding and evaluating great locations
Project management of build-outs to guide franchisees through the process
Financing options through preferred lenders for new development and expansion
Training systems for both Team Members and Management (Marco's University Online)
IT support to help you navigate the ever-changing business technology landscape
Operations Support to help you execute our proven operating systems

Technology SUPPORT

Marco’s Pizza has invested heavily in technology to make the business easier to run and to grow. This includes:

Single-source point-of-sale system with built-in loyalty programs and enterprise-level email capabilities
Extensive analytics and reporting in real-time
Marco’s University e-Learning platform
Driver IQ GPS Delivery Promise Time Technology
Integrated Curbside Pickup

Marketing SUPPORT

With over 1,000 stores, Marco’s is at an inflection point. We’re large enough to afford national TV advertising campaigns, but small enough that those joining the brand today still have plenty of available territory in which to grow. Here are some of the key advantages Marco’s franchisees enjoy:

National Advertising Fund to drive demand in existing markets as well as expansion markets prior to launch
Brand Development Fund which produces professional marketing collateral and support materials to help franchisees drive local marketing efforts
Local store marketing systems that enable our franchisees to be community focused and give back to the locals you serve.
A high quality, authentic Italian pizza that stands out from other large delivery pizza franchises and is loved by pizza buyers everywhere.
Our Italian roots focus on quality ingredients and freshness that resonates with consumers

Exterior of a Marco's location, shot on a drone camera.

Business Model

Download the Marco's Business Model eBook

It includes financial performance details, leadership profiles, details about our competitive positioning within the $46 billion pizza industry, and our vision for the future of the brand. Don’t worry – we won’t call until you want us to.

GET THE EBOOK

Tony Libardi stands next to a Marco's franchisee.

Proven leadership

Marco’s executive team has more than 200 years of collective leadership experience in the food service industry. They’ve built great brands before. Marco’s growth is not luck. It’s vision and know-how.

Members of Marco’s leadership team have played major roles in the success of Burger King, Taco Bell, KFC, Fuddruckers, Kraft, Wheaties, Coors, Domino’s Pizza, Ford Motor Company, Gatorade and many other well-respected companies. We’ve built world-class brands before. And we’re doing it again.

The best part: All of that experience is available to franchisees. Our executives are involved daily with franchisees — offering guidance, support and encouragement.

Executive Bios

A slice of pizza covered in pepperonis, sausage, and green peppers is being lifted out of a full pizza pie.

A $46B Industry

The pizza industry is huge, stable and growing. Americans spend $46 billion a year on pizza, according to CHD Expert. PMQ Pizza Magazine expects that number to hit $50.7 billion by 2023. According to Food Business News, 30% of Americans eat pizza at least once a week. The amazing numbers don’t stop there.

A 2019 Harris Poll survey found that 1 out of 5 Americans say if they could only eat one food for the rest of their lives, it would be pizza. That’s better than steak (16%), tacos (11%), pasta (13%) and even hamburgers (13%).

Sixty percent of millennials agreed that “Honey, let’s order a pizza tonight” is one of the sexiest things your significant other can say. Half of Americans say they’d prefer a slice of cold pizza for breakfast over usual options like eggs and orange juice.

Pizza is familiar and comforting, universally appealing and deliverable — which plays directly into growing demand for convenience.

A group of masked Marco's employees stand in front of a Marco's-branded backdrop to celebrate the opening of their 1,000th store.

COVID-19

Has not slowed us down

Though our hearts go out to the many businesses who closed or have been hurt by the pandemic, pizza franchises have thrived. Marco’s has worked very closely with franchisees to adapt to changing business conditions. And while many restaurant concepts have struggled, Marco’s Pizza franchisees nationwide have consistently achieved weekly sales records.

In early 2020, restaurants were facing a challenge nobody had dealt with before. The coronavirus pandemic drove sudden major changes in both consumer behavior and the regulatory environment. Dining rooms shut down. Food safety — already a top concern for restaurants — became top-of-mind for consumers, too. Marco’s poured time and resources into supporting franchisees and their teams, navigating local health department rules and recommendations, and communicating with franchisees.

We also provided:

Signage informing guests of new safety protocols inside the store
Signage explaining to customers that while dining rooms were closed, we were still open for pickup and delivery
Procedures for contactless delivery and carryout
Contactless payment systems
Updated training videos
A Coronavirus Task Force to gather ideas and best practices, respond to changing local conditions and provide daily news updates

“It’s amazing how well we’ve done as a brand, coming together and working side by side to make sure everybody has all these new Standard Operating Procedures and best practices right at their fingertips,” says Chief of Operations Tim Brown.

After an initial disruption in March 2020, we adapted and set to work serving our communities. Our national TV advertising and safety protocols, and customers’ hunger for deliverable comfort food, have helped us thrive.

A bar graph indicates chart 2 of Item 19 of Marco's 2021 FDD, which reads "Net Royalty Sales of Franchised Stores by Quarter The following chart provides the Net Royalty Sales for each fiscal quarter of 2020 and the first fiscal quarter of 2021, for the 738 Franchised Stores which were open for business for 52 weeks in our 2020 fiscal year." 2020 Q1: $721,999, 2020 Q2: $858,752, 2020 Q3: $893,561, 2020 Q4: $859,983, 2021 Q1: $917,905.

An Italian family gathers at a table full of Italian classic dishes while laughing.

Italian Roots

and a focus on Primo

Fed up with the lack of good-quality pizza delivery franchises, Italian-born Marco’s founder Pat Giammarco sought to create an authentic Italian pizza — an artisan pie created with fresh dough and the highest quality ingredients delivered swiftly to your home.

Italian-born Pasquale “Pat” Giammarco came to America with his family as a young boy. His father had restaurants, and he, too, wanted to make the kind of fresh, quality pizza he remembered from his childhood. In 1978, Giammarco founded Marco’s Pizza and his authentic Italian quality pizzas quickly became a hit. He grew his restaurant into a brand serving communities throughout Indiana, Michigan and Ohio.

In the mid-2000s, it was CEO Jack Butorac who saw the opportunity to take Marco’s to the next level as a high-quality pizza delivery franchise. He felt pizza lovers deserved something better, and he knew Marco’s Pizza was what the market was missing. He became a consultant for Marco’s in 2003, and he purchased the franchise rights in 2004.