Franchise Information


Why Marco’s Pizza Is A Great Franchise For Veterans

Marco’s Pizza offers special incentives for veterans and first responders

The view from the road of a Marco’s Pizza location in a newly developed strip mall.
With our new recruiting initiative, we’ve dedicated ourselves to making Marco’s Pizza a great franchise for veterans.

Interested in joining the fastest-growing pizza franchise in the U.S.? Marco’s Pizza® has a strong history of supporting U.S. veterans, first responders and all those who serve our country. We are proud to maintain a formal commitment to being an excellent franchise for veterans through our veterans recruiting initiative, designed to keep a steady stream of highly qualified veterans in our franchisee pipeline. We’re also one of the few franchise brands to offer a franchise fee discount for first responders.

As part of our recruiting efforts, we offer several incentives for veterans and first responders:

  • $10,000 discount on the initial franchise fee for qualified U.S. veterans.
  • $5,000 discount on the initial franchise fee for qualified firefighters, paramedics and law enforcement officers with five or more years of service.
  • The initial franchise fee is waived for qualified U.S. veterans with a 50% or more military service-connected disability rating.

“We want to make sure that veterans and first responders know that Marco’s has wonderful leadership and ownership opportunities for them,” says longtime U.S. Army Veteran and franchisee Scott Quagliata. “They make great franchisees because the very nature of the franchise business involves understanding and adhering to operational standards. There is a direct correlation between success in the military and success in business.”

Marco’s Pizza is a top franchise for veterans

An image of the VetFran logo, with “Veterans Transition Franchise Initiative” underneath.If you are active duty military, have previously served or have worked as a first responder, we want to work with you. Marco’s Pizza has a well-established history of giving back to the men and women who have already given so much to our country. We’ve been recognized for our commitment as an employer of choice for veterans, having been included on Entrepreneur magazine’s Top Franchises for Veterans ranking. Marco’s is also a proud participant in the International Franchise Association’s VetFran Program.

“It’s extremely important that we create opportunities for the men and women who’ve put everything on the line for us and our country. I don’t think we can do enough to help support our veterans, show our appreciation and give back to them and their families,” says Marco’s Pizza President and COO Tony Libardi, a veteran who served in the U.S. Marine Corps.

The franchise system is the perfect business model for veterans, whose military service helps them develop leadership and tactical skills that translate very well to successful franchise ownership. “Our structured operating systems at Marco’s have a militaristic flavor, which offers a degree of familiarity for veterans. If you follow our processes, then your prospects for success are very favorable,” Quagliata says.

Three reasons veterans make ideal franchisees

Veterans possess several skills that make them perfectly suited to be successful franchise owners:

Leadership. Military training emphasizes the importance of operating in high-stress situations and following a chain of command. In the business world, leaders set the tone for their team and must be able to make decisions quickly. In franchising, it’s especially important for someone to function as a leader while following established processes.

Teamwork. In the armed services, you have to know you can rely on the person next to you. That’s why there are squadrons, platoons and units — everyone functions better as a team. In the Marco’s Pizza franchise system, you rely on your fellow franchisees to share best practices and on the corporate team in Toledo to provide the support you need.

Self-discipline. All those push-ups and early-morning runs weren’t for nothing. Veterans, more than anyone, know the meaning of self-discipline. It’s valuable in a military unit and in business. Business owners have to exercise self-discipline to lead a crew, market the business daily through community involvement and keep the momentum going.

Fast facts about Marco’s Pizza

  • More than 900 locations open in 35 states and three other countries
  • 111 new locations opened in 2017
  • 2017 systemwide sales of approximately $550 million
  • On track to being one of the top five largest pizza franchises in America
  • 594% unit growth over 14 years
  • #25 on Entrepreneur magazine Franchise 500 list for 2017
  • High-quality ingredients, including dough made fresh in stores daily

Bring a fast-growing pizza franchise to your community

Marco’s Pizza is on pace to open our 1,000th location in late 2018. The investment required to start a Marco’s Pizza franchise is typically about $350,000, so we’re looking for people who have a net worth of $350,000 and a minimum liquidity of $100,000. We want people who understand and believe in the Marco’s product — welcoming, sociable people who remember customers’ names and welcome them as they walk into the restaurant. Marco’s is the perfect franchise for veterans who want to be their own boss while continuing to make a difference in their community.

The exterior of a Marco’s Pizza located at a Baymont Inn & Suites. Two guests enjoy a meal on the patio under a New Belgium-branded tent.
Marco’s Pizza is growing at a strong pace, thanks to the strong relationship between us and our talented franchisees.

Having experience in the restaurant business is not crucial, because Marco’s Pizza has excellent training and support that allow veterans to learn to make a great product and run a successful store. You bring the commitment, drive, focus and desire to be your own boss.

Learn more and start a conversation

For in-depth details about what makes us a great franchise for veterans and a great opportunity overall, download our free franchise report. You can also learn more by exploring our research pages.


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