HOW MUCH CAN I MAKE?

AN IN-DEPTH VIEW OF THE MARCO’S PIZZA FRANCHISE REVENUE OPPORTUNITY

Take a closer look

If you want a chance to run your own franchise with one of the fastest-growing pizza chains in the country, we have the experience to help our franchisees thrive. In 2017, traditional franchised stores achieved average net royalty sales of $686,643.

Consider this breakdown of the pizza franchise revenue from the Item 19 of our current Franchise Disclosure Document:

marco's pizza revenue

OPERATING RESULTS

The charts below provide the average Net Royalty Sales of the 703 Franchised Stores and 40 Company-Managed Stores which were open for business for 52 weeks of the fiscal year ending December 31, 2017. The Net Royalty Sales figures after coupons and discounts for the Franchised Stores are based upon unaudited royalty reports supplied by franchise owners. Included in the charts are the specific results for MPI, our founder’s 16 Franchised Stores. There are no guarantees that you will make this amount.

NET ROYALTY SALES OF SYSTEMWIDE STORES – 2017

Average Net Royalty Sales of 743 System-wide Stores$682,337
Highest Volume Store$1,520,364
Median Volume of System-wide Stores$628,234
Lowest Volume Store$276,251
No. of Stores Above the System-wide Store Average311 (42%)
No. of Stores Below the System-wide Store Average432 (58%)
No. of Stores Above the System-wide Store Median372 (50%)
No. of Stores Below the System-wide Store Median371 (50%)

NET ROYALTY SALES OF 551 TRADITIONAL FRANCHISED STORES – 2017

Average Net Royalty Sales of 551 Traditional Franchised Stores$686,643
Highest Volume Store$1,497,898
Median Volume of Traditional Stores $639,813
Lowest Volume Store$275,251
No. of Traditional Stores Above the Traditional Store Average 226 (41%)
No. of Traditional Stores Below the Traditional Store Average 325 (59%)
No. of Traditional Stores Above the System-wide Store Average 229 (42%)
No. of Traditional Stores Below the System-wide Store Average 322 (58%)
No. of Traditional Stores Above the System-wide Store Median279 (51%)
No. of Traditional Stores Below the System-wide Store Median 272 (49%)

NET ROYALTY SALES OF 40 COMPANY-MANAGED STORES – 2017

Average Net Royalty Sales of 40 Company-Managed Stores $835,634
Highest Volume Store$1,520,364
Median Volume for Company-Managed Stores$800,910
Lowest Volume Store$370,366
No. of System-wide Stores Above the Company-Managed Store Average169 (23%)
No. of System-wide Stores Below the Company-Managed Store Average574 (77%)
No. of Company-Managed Stores Above the System-wide Store Average29 (73%)
No. of Company-Managed Stores Below the System-wide Store Average11 (28%)
No. of Company-Managed Stores Above the System-wide Store Median31 (78%)
No. of Company-Managed Stores Below the System-wide Store Median9 (23%)

NET ROYALTY SALES OF 16 FRANCHISED STORES OWNED AND OPERATED BY THE FOUNDER OF MARCO’S IN MATURE MARKETS

Average Net Royalty Sales of 16 Franchised Stores owned and operated by the Founder of Marco's in mature markets$1,070,167
Highest Volume Store$1,408,907
Median Volume of Founder Stores $1,077,300
Lowest Volume Store$701,241
No. of Founder Stores Above the Founder Store Average8 (50%)
No. of Founder Stores Below the Founder Store Average8 (50%)
No. of Founder Stores Above the System-wide Store Average16 (100%)
No. of Founder Stores Below the System-wide Store Average0 (0%)
No. of Founder Stores Above the System-wide Store Median16 (100%)
No. of Founder Stores Below the System-wide Store Median0 (0%)

STATEMENT OF TYPICAL EXPENSES FOR COMPANY-MANAGED STORES AT AVERAGE VOLUME SALES

The costs presented in the chart below are the average and median revenue/costs incurred by the 40 Company-Managed Stores that were open and managed by our affiliates during the entire 52-week period ending December 31, 2017. The operating data for these Stores was provided by our affiliate and re-stated to a common format. The information was not audited. Certain revenues and expenses were eliminated which did not directly relate to the operation of Marco’s Pizza Stores, or the determination of Store earnings before interest, income taxes, depreciation and amortization. Some cost categories are omitted in order not to mislead you as these cost categories may not necessarily be indicative of the costs you may incur.

 Average (Dollars)Median (Dollars)% of Net Royalty Sales
Revenue:
Net Royalty Sales$835,364 $818,827 100.0%
Direct Costs:
Total Food$217,180 $216,779 26.0%
Paper$37,102 $35,765 4.4%
Total Cost of Food, Paper Misc. Shipping $254,313$252,544 30.4%
Direct Labor$147,845 $147,695 17.7%
Management Salary $35,166 $35,299 4.2%
Gross Profit (Operations)$398,041$390,038 47.6%
Indirect Labor Expense:
Taxes on Labor$22,046 $21,4432.6%
Worker's Compensation$4,036$5,4880.5%
Bonuses$5,031$2,8310.6%
Insurance & Employee Benefits$8,941$8,8261.1%
Total Indirect Labor Expense$40,207$38,8854.8%
Adjusted Gross Profit$357,834$351,15342.8%
Operating Expenses:
Delivery Expense$43,488$43,9525.2%
Bad Debts & Fees$274$3220.0%
Bank Fees$1,168$1,6000.1%
Cash (Over) & Short$828$1,1940.1%
Credit Card Fees$10,923$10,4061.3%
Administrative Services $1,098$1,0590.1%
Crew Meetings & Special Training$3,308$3,9640.4%
Laundry & Uniforms $1,746 $1,5150.2%
Repairs & Maintenance$8,250$10,0161.0%
Online Ordering Fees$5,306$2,7330.6%
Theft & Security$417$1650.0%
Supplies - General/Janitorial$9,218$9,6161.1%
Utilities/Telephone/Trash Removal$23,087$22,7992.8%
Total Operating Expenses$109,072$108,14713.1%
Gross Controllable Profit$248,762$243,00629.8%
Fixed & Non-Controllable Expenses:
Rent$33,458 $29,0934.0%
Licenses & Taxes$644$5500.1%
Royalties$45,945$45,0355.5%
Auto Insurance$4,151$3,7450.5%
Insurance - Business$3,798$4,4610.5%
Total Fixed Expenses$87,997$88,90510.5%
Advertising:
Advertising - Brand Development$8,349$8,1891.0%
Advertising - Regional$22,479$24,9042.7%
Advertising - Other $34,898 $33,464 4.2%
Total Advertising Expense $65,726 $64,6587.9%
Total Fixed & Non-Controllable Expenses$153,722$148,35018.4%
Store Level Income Before Owners Compensation, Taxes, Depreciation, Interest & Amortization $95,040 $95,822 11.4%

See results

Brian Fairbanks had worked a few jobs at other pizza places before becoming a franchisee, but when he and his father had the opportunity to purchase an existing Marco’s Pizza restaurant, they knew this was the right brand for them.

“We’ve increased sales by about 40%-45% since we’ve owned it. We wanted to do it right, we wanted steady, sustainable growth, and Marco’s has helped us pretty much every step of the way with that,” says Fairbanks. “There’s so much opportunity out there, and it just seems that everywhere we go, especially the new markets we go into, they just take off so fast because the product is great, the customer service is great and I would just say the sheer amount of opportunity is great.”

start a conversation

For in-depth details about our pizza franchise revenue and profit potential, download our free franchise report from the form below. You can also learn more by calling us and speaking to a franchise development representative.

800-836-2074


If you’re dreaming of owning a pizza franchise, or even several at once, Marco’s may be the perfect place for you to thrive.

Start your next business adventure

request franchise information

Fill out this form to receive your free Marco’s Pizza Franchise Information Report.

  •  

  • This field is for validation purposes and should be left unchanged.