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How Is Marco’s Different From Its Competitors?

We stand out from other pizza franchise opportunities by making quality pizza our biggest concern

If you asked 100 people what their favorite pizza is, you’d probably get 100 different answers. But if you let 100 people sample Marco’s specialty pizzas alongside its competitors, the majority of them would choose Marco’s. For potential business owners looking at pizza franchise opportunities, that makes Marco’s stand out.

“If you serve a great-tasting pizza, the business will follow,” says Tony Libardi, Marco’s President. “In our industry, you are only as good as your last pizza. Our customers keep buying from us because our pizzas taste better.”

When we hired the Procter & Gamble Test Kitchen, MRSI, to conduct a four-month study with focus groups, 72% of people who tried Marco’s pizza said they’d purchase it again — more than twice the intent to repurchase of the other pizza delivery franchises the kitchen tested.

An infographic that reads “If they try it, they’ll buy it. 72% of people who tried Marco’s Pizza said they would buy it again. 36% of people who tried the closest national pizza chain said they would buy it again.”

The business world is starting to take notice:

  • Marco’s is one of the fastest-growing pizza companies in the country.
  • Marco’s was ranked No. 25 on Entrepreneur magazine’s prestigious Franchise 500 list in 2018.
  • Franchise Business Review included Marco’s on its annual Top 200, a list of the best systems for franchisee satisfaction.
  • Nation’s Restaurant News ranked Marco’s as the second fastest-growing restaurant chain in the Top 100 report for 2016.
  • Marco’s was ranked eighth on the Top 100 Pizza Companies in the United States by Pizza Today magazine in 2017.

The Taste of Italy

An image of a pepperoni, sausage and green pepper pizza with the text "Est. 1978 | Hello Primo | Every Store. Every Day. The Italian Way."

Founder Pasquale “Pat” Giammarco spent his early childhood in Italy, where people used only the best, freshest ingredients available. Pat wanted his own brand of pizza to be made in the same authentic Italian way. Here are three reasons Marco’s pizza is so much better than the others:

1. Dough

At Marco’s, dough isn’t just about flour and water. It’s about premium flour. It’s about the perfect water-to-air temperature ratio. If it sounds like where art and science meet, that’s because it is. Because great pizza dough isn’t made overnight. It’s made fresh in every store…every day.

2. Sauce

This is an original sauce recipe developed by our founder, Pat Giammarco. It’s Marco’s own. Our sauce is made in our stores every day using imported herbs and spices.

3. Cheese

Just when you thought our dough and sauce couldn’t be topped, let us introduce you to our cheese. Actually, make that our cheeses. Because every Marco’s pizza is crafted with a combination of three cheeses. It’s fresh – never frozen – and makes for the perfect melt on every pizza, every time.

A hand removes a slice from one of our White Cheezy specialty pizzas.
The taste and quality of our fresh, proprietary ingredients make us a strong investment compared to other pizza franchise opportunities.

We pay attention to quality in our other menu items, too, from our CheezyBread and CinnaSquares® to our wings, salads and subs. Marco’s is an affordable luxury. At the competition, you get a mass-produced, fast-food quality pizza. At Marco’s, you get an authentic Italian pizzeria-quality product. Which would you rather have?

That’s why we’re growing. Our stores have experienced same-store sales increases almost every quarter since 2004. More and more customers are choosing quality.

Learn more about Marco’s Pizza and start a conversation

For in-depth details about our pizza franchise opportunities, download our free franchise report. You can also learn more by exploring our research pages.

 

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