How Big Is the Pizza Industry?
Carving out a bigger slice of the massive pizza industry by making and serving better food for our guests
Although the pizza industry has its roots in Italy, it’s so beloved by Americans that it has become as iconic as burgers and fries. Who eats pizza? According to a Gallup poll, almost everyone. Because of its inexpensive price, pizza has become a mainstay for time- and money-crunched guests eating on the fly.
The pizza industry generates $40 billion a year, and PMQ Pizza Magazine estimates it will continue to grow, particularly worldwide. Its popularity shows no signs of slowing down, and the potential for earnings is huge.
The prevalence of home delivery changed the pizza industry in the 1970s and 1980s. Now, there’s room for a new trend: the authentic Italian artisan pizza. And Marco’s is on the leading edge of that trend.
How Marco’s competes
Pizza is a family favorite, and guests show no signs of tiring of it. What they can tire of is pizza that’s mass-produced in pieces and shipped out frozen to individual stores for assembly and sale. At Marco’s, every pizza is made by hand from fresh ingredients. And while artisan foods made by independent operators are often threatened by fluctuating food prices, Marco’s is able to offer real value to customers through the power of purchasing in large quantities. For $20-$30, you can feed a family of four at Marco’s.
With pizza’s popularity still on the rise, many national pizza chains have crowded the market. At Marco’s, however, there’s plenty of opportunity in both new and established markets. We have hundreds of stores open today in more than 30 states, with more than 1,000 stores in development.
Because of Marco’s dedication to high-quality ingredients, we continue to distance ourselves from our competitors. Why does this matter? Regardless of the product or industry, high quality is always a long-term, sustainable niche. Quality never goes out of favor with customers. Marco’s customers can immediately taste the difference, and once they do, they’re hooked.