HOW BIG IS THE PIZZA INDUSTRY?
CARVING OUT A BIGGER SLICE OF THE MASSIVE PIZZA INDUSTRY BY MAKING AND SERVING BETTER FOOD FOR OUR GUESTS
A $45 billion industry
Although the pizza industry has its roots in Italy, it’s so beloved by Americans that it has become as iconic as burgers and fries. Who eats pizza? According to a Gallup poll, almost everyone. Because of its inexpensive price, pizza has become a mainstay for time- and money-crunched guests eating on the fly.
The pizza industry generates $45 billion a year and continues to grow. Its popularity shows no signs of slowing down, and the potential for earnings is huge.
The prevalence of home delivery changed the pizza industry in the 1970s and 1980s by focusing on convenience and price. At Marco’s, we also serve affordable food quickly – and we serve a higher-quality pizza than anybody else. That’s why we’ve experienced incredible growth, and why we’re continuing to expand nationwide.
HOW MARCO’S COMPETES
Pizza is a family favorite, and guests show no signs of tiring of it. What they can tire of is pizza that’s mass-produced in pieces and shipped out frozen to individual stores for assembly and sale. At Marco’s, every pizza is made by hand from fresh ingredients. And while artisan foods made by independent operators are often threatened by fluctuating food prices, our purchasing power and vendor partnerships keep costs more reasonable and predictable for franchise owners.
We’re a swiftly growing brand in the pizza industry with a large number of opportunities still available.
With pizza’s popularity still on the rise, many national pizza chains have crowded the market. At Marco’s, however, there’s plenty of opportunity in both new and established markets. We have more than 900 stores open in 35 states and three other countries, but we still have plenty of prime locations available.
Because of Marco’s dedication to high-quality ingredients, we continue to grow even in the face of stiff competition. Why does this matter? Regardless of the product or industry, high quality is always a long-term, sustainable niche. Quality never goes out of favor with customers. Marco’s customers can immediately taste the difference, and once they do, they’re hooked. And that’s great news for franchisees.
start a conversation
For in-depth details about how Marco’s Pizza stands out in the massive pizza industry, download our free franchise report from the form below. You can also call the number below to get in touch with a franchise development representative.