Our new initiatives are helping franchisees open up new revenue streams
Over 40 years in business, we’ve become one of the top pizza franchises in the country on the strength of our authentic Italian pizzas. But just because we got the pizza right a long time ago doesn’t mean we’ve stopped improving. We’re always hard at work on ways to help franchisees bring in more guests to build business and create even more loyal fans.
A dine-in experience and delivery/carryout convenience
Any great pizza place has delivery and carryout. Pizza is the perfect convenience food, and we’ve worked to make it even easier by adding drive-thru pickup windows to many locations. Adding convenience adds yet another reason for guests to choose a Marco’s franchise for dinner.
“In some of the stores with those windows, 50% or 60% of the carryout orders go through those windows,” says Marco’s Pizza President Tony Libardi. “Creating more convenience for our guests has been a primary focus for us.”
But what about guests looking for somewhere to go out to eat? We felt that there was a great opportunity to help franchise owners bring in more guests by making Marco’s a more inviting place to eat for anyone who wanted to get out of the house or the office for lunch or dinner.
We wanted to make the experience in the store match the quality of our authentic Italian pizzas. So that’s what we’ve done with our stylish new Milan design. We’ve put careful thought into every detail in the restaurants to maximize the possibilities from every one of our revenue streams: delivery, carryout and dine-in.
“By expanding to a delivery/carryout/dine-in experience, it gives us a unique position to differentiate ourselves from the bigger brands while giving franchisees other avenues for revenue,” says Libardi.
National pizza franchise with a local focus
With more than 900 locations, the Marco’s brand is known nationwide. In a relatively short time, we’ve become one of the top pizza franchise opportunities in the country. We’re happy to be so widely recognized, but what’s most important is how we’re viewed in the neighborhoods surrounding our franchisees’ restaurants.
No matter how big we grow, we never lose sight of the community focus that grounds us. We treat every location as a neighborhood pizza place, because that’s what it is. Our franchisees hold fundraisers for local causes, attend community events and serve as a gathering place for families and friends, because connecting with the neighborhood brings more people to them.
“There’s no doubt that living locally in your community is an important part of who Marco’s is and what we do,” says Vice President of Local Store Marketing Jason Lowder. “Guests see us as locally owned and operated, and we are exactly that; we have a very high percentage of franchisees who live in the exact market in which they have a store.”