DJ Patel offers advice to other Marco’s Pizza franchise owners
When DJ Patel graduated from college in India in 1987, he was on a plane to the United States the next day with $100 in his pocket. Today, the upbeat 49-year-old has six successful Marco’s Pizza franchises of his own in the Atlanta area and oversees a couple dozen others as the area representative for the region. Over the years, DJ has learned a thing or two about brand-building. QSR magazine recently interviewed DJ about how franchisees and developers can work better together. In an excerpt from QSR DJ talks about the importance of visibility:
“When it comes to growing, you need to stay visible. You have to be present in the field and make it apparent that doing so is important for you, your team, and the brand in general. For instance, one of the many things that Marco’s as a brand has to offer is that 80 percent of its leadership team is made up of franchisees. The same people dedicated to leadership positions have the same day-in and day-out responsibilities as a lot of franchisees they oversee.
They make themselves visible, apparent in the business, and stay transparent.”
As an area developer for Marco’s, DJ understands what it takes to be a successful pizza franchise owner. He also said in his interview with QSR that franchisees and franchisors need to share the same vision for the company’s growth; continually analyze franchisee progress; and stay in close communication with one another. DJ works hard to maintain this type of open relationship with the franchisees in his area, and he appreciates the same successful partnerships with other Marco’s developers.
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