High Customer Satisfaction Drives Profits for Marco’s Pizza ® Franchise Owners

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72% of those who try Marco’s would buy it again, boosting revenue and lowering marketing costs for pizza franchise owners

Getting into the pizza franchise business seems like such a no-brainer. People love pizza.

72% of people prefer buying Marco's Pizza

The challenge, of course, is getting people to choose your pizza over someone else’s. That’s where Marco’s Pizza ® franchise’s attention to quality comes into play.

Since its inception in 1978, Marco’s has made quality its number one priority. Founder Pat Giammarco wanted a pizza that was made in the tradition of the Italian pizza he had known as a child growing up in Italy, and CEO Jack Butorac vowed to continue that tradition when he took over the chain in 2004.

Our dough, made fresh in-store daily, and our sauce, made from a hybrid tomato created especially for Marco’s, are the building blocks of a pizza that gets better with every layer of high quality ingredients.

pizza-picThe amazing taste of our pizza keeps people coming back, much more frequently than other chains. A four-month focus group study showed 72% of people who tried Marco’s pizza would buy it again. That number is more than twice the intent to repurchase of the other pizza delivery franchises the kitchen tested, and that equals more revenue for our franchisees.

No one sums up the customer experience better than the customers themselves. Check out some of our recent Yelp! reviews online:

5 stars. I gave it 5 stars because of two things — well maybe three. First, it’s really close to the house so on days we don’t feel like doing a thing for dinner we order Marco’s. Second, the coupon deal is great a 3 topping medium pizza with coupon is like cheap and you can do a half and half on it. The third thing is that my sweetie who thinks pizza (unless homemade) isn’t good and he loves Marcos. He loves the meatball and sausage baked dish as well.

Everything we’ve ever had is tasty, service is good (we normally do pick up) and the pizza is pretty good. The regular crust with Parmesan on it is good. We’ve become regulars.
— Nancy W., Austin, TX

5 stars. We ordered pizza and wings for the first time tonight and we loved it. The pizza tasted homemade and the crust was delicious. The wings were very tender and they gave us extra sauce, ranch, and a garlic butter sauce for dipping, The prices were also very fair. We won’t be ordering from anywhere else from now on.
— Lindsey D., Houston, TX

3 stars. We love this pizza. Generous, tasty toppings and the crisp thin crust option is fabulous. If you like thin crust this is the place to go. They have other crust options, which are also good. Wings and salad are also a nice add on. Easy ordering online ( you get a $3.00 discount on orders of $15.00 or more) or by phone. Clean dining, with quick in and out for pick up.
— Gail L., Wesley Chapel, FL

And these from UrbanSpoon:

FAVORITE. I can’t even lie, ever since discovering Marco’s, I haven’t been able to bring myself to order any other delivery pizza. They have these old world pepperoni that curl up and get crunchy on the edges. They are also cheap, you can order online, and they let you do things like “light sauce” and “Extra well done bake”, which I am always excited about. Micromanaging pizza and I don’t have to talk to anyone and it’s not even expensive.
— Ashley M., Columbia, SC

AWESOME PIZZA. I love PIZZA and I get tired of the other Pizza chains… Marco’s has AWESOME pizza, they are on my #1 list now. We went in and placed our order, we waited about 10 to 15 minutes for the pizza and cheese bread to cook. The staff was very friendly and professional while we were waiting. We have gone back several times and the food has been GREAT ! I haven’t been to those other pizza chains since I have found Marcos.
— Covergirl, Atlanta (Roswell), GA

Repeat customers and unsolicited reviews can do wonders for any business, and they also help lower marketing costs while generating more revenue. These are some of the reasons Marco’s is the fastest-growing pizza franchise in the country. We can tell you more reasons, too, if you’re interested.

We’re looking for people with business management experience, and it doesn’t have to be in the restaurant industry. If you’ve got the drive to succeed and a passion for quality, fill out the form at right to download our free franchise report, or just give us a call at 1-800-262-7267. We can’t wait to hear from you!


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