Marco's Pizza Franchise

Area Representative Program

• A typical Area Representative territory will have the ability to build 20 – 25 stores. Marco’s Franchising LLC reserves the right to consider isolated areas that will support a lower store count.

• Meet our Development schedules – Franchise Signed and Franchises Opened
• Developed Stores must maintain a 70% sales average compared to the system wide sales average
• Must have an approved training store in operation within 18 months. A penalty will be assessed if a training store is not established in 24 months
• Provide on-going operational and marketing support working a minimum of 40 hours a week

• Area Representatives will be held to two collaborative schedules; Franchise Signed and Franchises Opened. Both schedules will be based off a 5 year span and be specific to that DMA.

• Area Representative will be subject to a 2 Year Probation period and then an 8 year agreement – totaling 10 year term with 5 year extensions there after.

• 60% of the Franchise Fee to Marco’s Franchising LLC – depending on the use of the Marco’s Assurance Fund, make sure to ask your Area Representative or Development Department contact.
• 40% of the Franchise Fee to Area Representative – depending on the use of the Marco’s Assurance Fund, make sure to ask your Area Representative or Development Department contact.
  • NOTE: However, if the Area Representative does not own a training store then a portion of their Franchise Fee will be retained by Marco’s Franchising LLC to provide funds to pay the store providing training
• 40% of the royalties collected will be paid to the Area Representative paid once per period on the 15th of the period for the preceding period

• Marco’s Franchising LLC must approve all franchisee applicants for Area Representative stores.

• Marco’s Franchising LLC will provide a comprehensive training program and training manual will be developed – at least one week in Toledo
• Marco’s Franchising LLC will provide training up to 2 principals when Area Representative agreement is signed. Additional initial training will cost $7,500 per person.
• Area Representative must attend annual franchise meetings or be subject to a $1,000 fine if written approval is not acquired from Marco’s Franchising LLC.

• Marco’s Franchising LLC will not require the Area Representative to spend any money on local advertising, however we will recommend an Area Rep spend advertising on specific time tested programs we have utilize in franchisee recruitment. Nationally, Marco’s Pizza will support “lead” advertising between $250,000-$300,000 annually. Marco’s Franchising LLC has the right to assess a monthly fee that is applied towards “lead” advertising. Marco’s Franchising LLC internal marketing department will allow Area Representatives to utilize any or all designed creative with approval.

• The cost to the Area Representative of complying with franchise laws will be at the cost of Area Representative.