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What does ‘Ah!thentic®’ really mean?

Posted Mar 21st, 2017

It’s not just a slogan, but a core mission statement at our Italian pizza franchise

Ah!thentic Italian Pizza” isn’t just a catchy slogan. It’s a mission statement at Marco’s Pizza®, combining our dedication to authentic Italian pizza with a taste that makes our guests let out that “Ah!” of satisfaction. There’s a lot more that goes into that little phrase, though; read on to find out how our Italian pizza franchise can benefit you as an owner.

The exterior of a Marco’s Pizza franchise.
We were founded by a native Italian, so we truly can call ourselves an authentically Italian pizza franchise.

Real Italian roots

Marco’s is the only one of the top 25 franchises in the pizza industry founded by a native Italian, Pat Giammarco. His pride in his culinary heritage led him to found a pizza franchise that did things better than the others, a franchise that did things in an authentically Italian way.

For Giammarco, being true to his roots meant using the best, freshest ingredients. It meant a commitment to quality that would pay off through loyalty from guests who valued taste as much as he did. And it still means those things for us today. Giammarco created a legacy that’s rooted in Italy but has now spread throughout the United States and beyond, averaging more than 100 new restaurants every year.

Delicious, fresh ingredients

A lot of other pizza franchises prize convenience and speed over everything else, but we feel that’s the wrong way of thinking. The food should come first; we’ve proven that you can serve a better quality pizza and still provide the convenience of carryout and delivery.

The key to our more delicious pizza is that focus we’ve had since our founding: authenticity. Our franchises make dough daily instead of relying on prepackaged or frozen dough. We use fresh toppings and a delicious, proprietary blend of cheeses. We make pizzas according to the same principles they follow in Italy, using the best, freshest ingredients available.

Trays of pizza toppings in the prep area, including pepperoni, sausage, mushrooms, onions, peppers, tomatoes and cheese.
An authentic Italian pizza starts with the best ingredients available.

What guests think is what matters most

That covers what makes us “authentic,” but there’s one more piece to “Ah!thentic.” The fact that guests love Marco’s Pizza is what adds in the “Ah!” In an MRSI study, 72% of participants who tried Marco’s said they would buy it again, twice the percentage of the next closest franchise in the study.

With something people love as much as pizza, it’s important to get it right. People know what they like in a pizza, and as a Marco’s franchisee you can provide them with a pizza they’ll truly crave, driving new guests to you and helping with excellent customer retention.

Learn more about Marco’s Pizza and start a conversation

For in-depth details about opening locations with our Italian pizza franchise, download our free franchise report. You can also learn more by visiting our research pages.

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