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Marco’s Pizza Franchise to Expand in West Texas

Posted Jan 20th, 2016

One of the fastest-growing pizza franchise chains in America meets demand for pizza as West Texas population explodes

Every day 143,000 West Texans eat pizza — and that number is on the rise as more pizza lovers move to the area. Marco’s Pizza® franchise is expanding in West Texas and is looking to partner with entrepreneurs who want a slice of the action.

One of the fastest-growing pizza franchises in the country, Marco’s Pizza opened 116 stores last year, plans to open 150 stores in 2016 and is on pace to open 1,000 restaurants by the end of 2017.


Watch and learn more about the Marco’s Pizza experience — what it’s like to own a Marco’s PIzza franchise and where Marco’s PIzza is headed in the future
Founded in Toledo in 1978, Marco’s Pizza is the only Top 20 pizza chain started by a native Italian. We take pride in knowing that our pizza franchise owners make the best pizza money can buy. Ours is handmade in the Italian tradition, using fresh, never-frozen cheeses. The dough is made in stores daily, and we use only premium meats and vegetables.

“Our franchisees come from a remarkably wide variety of backgrounds. But there’s a common thread among our franchisees—passion for the Marco’s product. Almost half of them were Marco’s consumers first. They fell in love with our product,” said Cameron Cummins, Vice President of Franchise Development for Marco’s Pizza.

West Texas grows, and pizza demand increases

West Texas is ideal for beginning a Marco’s Pizza business. With a booming population to serve, a greater customer demand for pizza, prime restaurant locations and a superior product, franchisees are set up for success from the outset.

Population growth in West Texas comes from the area’s wide range of Fortune 500 businesses and colleges and universities. All of those people — 1.1 million of them in the West Texas area — need to eat, and Americans’ go-to food is pizza. According to a U.S. Department of Agriculture study on American eating habits, 13 percent of the entire U.S. population eats pizza on any given day. When you apply that formula to West Texas, it means 143,000 people are looking for pizza every day. Population growth is predicted to continue for the area at large, which includes El Paso — the largest city in the region and part of the largest metropolitan area on the U.S.-Mexico border.

And unlike competing chains — such as Pizza Hut, Papa Johns, Domino’s and Little Caesars — who have limited availability, Marco’s Pizza has plenty of prime territories available for entrepreneurs. West Texas is one of them.

“We aren’t tapped out like our competitors,” says Cameron. “There is so much room left for Marco’s to grow. We have many regions available for multi-unit development. We compete well against other national delivery pizza brands — customers can tell the difference, and if they try our pizza, they stay with us.”

Entrepreneur magazine ranked Marco’s Pizza No. 95 on its prestigious Franchise 500 list in 2015; Franchise Business Review included Marco’s on its annual Top 200, a list of the best systems for franchisee satisfaction; Nation’s Restaurant News ranked Marco’s 144 out of its top 200 restaurant chains, and also as the eighth fastest-growing chain in 2015; and Marco’s was ranked 12th on the Top 100 Pizza Companies in the United States by Pizza Today magazine in 2014.

What type of entrepreneur is Marco’s Pizza looking for?

Marco’s Pizza seeks quality franchisees who are committed to making their businesses places where customers want to buy fresh, delectable pizza. We want welcoming, friendly individuals who remember customers’ names and are passionate about the Marco’s product.

Marco's Pizza franchise teaches new franchisees all the ins and outs of the business
Marco’s Pizza franchise teaches new franchisees all the ins and outs of the business

The investment required to start a Marco’s Pizza franchise is typically about $350,000. The pizza franchise is looking for people who have a net worth of $350,000 and a minimum liquidity of $100,000.

Previous restaurant experience is not necessary to open a Marco’s Pizza. The company’s team of veteran pizza executives has experience growing brands and is always ready to help franchisees throughout their careers.

As a Marco’s Pizza franchisee, you’ll learn how to make the perfect pizza in our state-of-the-art kitchen during a six-week training at Marco’s University.

In addition to teaching you about the product and how it is made, we also instruct you in business management. Franchisees learn how to train staff, manage finances and study market analysis, as well as learn the insurance requirements, leasing issues and marketing savvy needed to be successful.

Learn more about Marco’s Pizza

For in-depth details about the Marco’s Pizza franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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